Tips for Storytelling Through Video at Your Pregnancy Center
Video is one of the most effective ways to share your pregnancy center’s mission and connect with both the women you serve and the donors who support you. Storytelling through video builds trust, creates emotional connection, and inspires action.
To make the most impact, you’ll want to tailor your approach depending on your audience. Here are some tips for creating videos for donors and for clients.
Videos for Donors
Show the Impact of Their Support
Donors want to see how their giving makes a difference. Share success stories (with permission) of lives saved through your center. Highlight client testimonies, staff perspectives, or community outreach moments, such as handing out packs of diapers to thankful moms.
Share the Behind-the-Scenes at Your Center
Introduce your team and give donors a peek into the day-to-day work at your center. These stories help donors feel connected to your mission and understand the heart behind your services. You can also invite them to tour your center firsthand.
Keep the Message Inspirational
For donor-focused videos, lean into saving lives, hope, transformation, and impact. People give from the heart, so your message should be touching and emotional.
End with a thank-you message and an invitation to continue supporting your mission.
Promote Your Fundraising Events
Use videos to promote your Walk for Life, Baby Bottle Campaign, and fundraising dinner or Gala. Videos can be used in all kinds of ways, from promoting the behind-the-scenes preparation of the events, to inviting them to register, to sharing testimonials from donors who had attended past events or volunteered.
There are many ways to get creative with using video to build excitement, increase engagement, and boost participation.
Celebrate the Holidays
Stay connected with your donors by sharing engaging videos about holidays like Christmas, Mother’s Day, and Easter. You can keep these focused on the event or tie them into giving or becoming monthly supporters.
View all our donor videos and categories on this page.
Videos for Clients
Focus on Relatable Stories
Potential clients connect best with stories of women who’ve faced similar challenges. Keep videos encouraging, nonjudgmental, and authentic. Short testimonies about how your center provided support can be especially powerful.
Add these short testimonial videos to social media with your clients’ permission. These can be extremely short and sweet, even just a woman speaking into a phone camera.
Keep It Engaging and Under 2 Minutes
Women are accustomed to short reels on social media, so keep any content for them under two minutes. You can also use subtitles to ensure viewers can understand your message even if they’re watching without sound.
Add some impactful visuals and bright text or colors to help stop the scroll and capture women’s attention.
Show Warmth and Build Trust
Highlight friendly staff, beautiful spaces, and the compassionate care your center provides. The more real and authentic your center appears in terms of imagery and content, the more trustworthy it will seem.
The goal is to help clients feel safe and comfortable reaching out for help, so create videos that will familiarize them with your waiting room, intake process, and what to expect.
Ask your nurses to answer frequently asked questions and post them on social media. Women will recognize your actual staff members from these short videos, which will make them feel like they are seeing familiar faces when they visit your center.
Browse Our Ready-Made Videos
Whether you’re creating content for donors or clients, storytelling through video has the power to inspire action and deepen trust. Browse client and donor videos at Choose Life Express and explore subscription plans to save more and make a greater impact. Videos are a powerful tool for achieving more appointments and saving more lives.
