Choose Life Express


Why Video Is An Important Part of Your Donor Marketing Strategy

In today’s rapidly evolving digital landscape, incorporating video into your donor marketing strategy is not just an option—it’s a necessity.  As the most engaging and widely consumed form of content, videos have the unique ability to capture the essence of your cause, connect emotionally with potential donors, and drive action. They stand out as a … Continued

Where to Go for Pro-Life Marketing

If you’re looking for pro-life marketing, you came to the right place. Choose Life Promo is affiliated with Choose Life Marketing, a premier full-service marketing agency dedicated to furthering the pro-life mission. As a full-service marketing agency, we have had clients in all fifty states and beyond. We are not new to the pro-life mission; … Continued

What Is the Key to a Successful Pro-Life Fundraiser?

The key to a successful pro-life fundraiser is a comprehensive marketing strategy. The five P’s of marketing include product, price, place, and promotion, and people.  With the five P’s as your guide, you can throw an incredibly successful pro-life fundraiser. 1. Product: The Fundraiser or Fundraising Event This can go one of two ways. If … Continued

How to Get People to a Pro-Life Event

While you can spend endless time and energy planning the best pro-life event, if no one shows up, it won’t be successful.  Inviting people and ensuring they will RSVP “yes” and attend requires skill, timing, and the promise of a great time. Here are three ways to ensure this happens. 1. Create Your Promotional Plan … Continued

What Type of Marketing Strategy Works Best for Pro-Life Organizations

While a marketing strategy has long been thought of as communicating effectively to spur action, it’s much more than that. Marketing is fundamental to a pro-life organization’s mission, vision, operations, and communication. Most foundational marketing courses discuss the marketing mix or the 4 P’s of marketing strategy, and they include product, price, place, and promotion. … Continued

The Best Way to Help Pro-Life Donors Find You

There could be pro-life donors in your area who don’t know about your pregnancy center.  Pro-life supporters have been looking to get involved after the overturn of Roe v. Wade to help women in unplanned pregnancy situations. As they’re searching for organizations to get involved with, you want to ensure your center is very easy … Continued

How Does the New Google Update Affect Pregnancy Help Centers?

Google, a major player in the Big Tech world, has continued to make post-Roe updates to the detriment of online visibility for pregnancy help centers.  The most recent Google update prevents pregnancy centers from appearing in local Google Maps results for abortion keywords. This means when a woman searches “abortion near me” or “abortion clinics … Continued

How to Rank Higher Than Planned Parenthood

Search engine optimization (SEO) is one of the marketing tools you can use to make your website more visible online. Through effective SEO practices, it’s possible to rank higher than Planned Parenthood in search results for certain keywords.  Ranking Higher than Planned Parenthood Following these steps will give you the best chance to outrank Planned … Continued

Keys to Pro-Life Marketing in 2022

2022 has been a whirlwind for pro-life organizations everywhere. We have gone from serving and advocating for life under the radar to being on the front page of news articles and pro-abortion bills and ordinances. While we will forever celebrate the overturn of Roe v. Wade, the main key to pro-life marketing in 2022 after … Continued

How to Beat the Competition by Strategically Branding Your Pregnancy Center

It feels like every marketing expert has a different definition of what branding is these days. It can be difficult to define a brand because it has more than just one definition. Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol to advertise its products and services.”  A … Continued