A brochure explains what your center does. A video shows her. It puts a face on the front desk, a voice on the phone line, and a feeling on the screen before she ever walks through your door. Video is also how donors and clients discover your mission now: a woman searching for answers at … Continued
Staying consistent on social media can feel like a full-time job, especially when you’re already focused on serving women and families in your community. The good news is that you don’t have to start from scratch every month. There are hundreds of holidays, awareness days, and cultural moments throughout the year that you can use … Continued
Fundraising is about more than meeting a budget number. It’s about building lasting relationships with the people who believe in your mission. One effective way to strengthen those relationships is through donor appreciation videos. A thoughtful, well-produced video can communicate gratitude in a way that notes and emails simply can’t. When donors feel seen, valued, … Continued
Video marketing isn’t going away. If anything, short-form videos have become a part of daily life and entertainment. Regardless of the social media channel, news source, or website you visit, there are videos available for you to watch. Video is one of the most powerful ways pregnancy centers can reach and engage abortion-minded women on … Continued
There is nothing more reassuring than when a donor signs up to give monthly. You’ve got a new partner, and in most cases, a loyal one. According to CharityEngine, 57% of American donors are enrolled in a recurring giving program, with the average monthly gift size being $24. Recurring gifts are not only necessary financially, … Continued
Testimonial videos are one of the most powerful tools your pregnancy center can use to raise funds. These videos allow women and men to share their real and life-saving experiences at your center in their own words, touching your donors’ hearts. You can show testimonial videos at your banquet or feature them throughout the year … Continued
Video is one of the most effective ways to share your pregnancy center’s mission and connect with both the women you serve and the donors who support you. Storytelling through video builds trust, creates emotional connection, and inspires action. To make the most impact, you’ll want to tailor your approach depending on your audience. Here … Continued
If your pregnancy center wants to effectively reach Gen Z, using the right social media platforms is key. Born between 1997 and 2012, this generation is visual, fast-paced, and looking for authenticity. Short-form videos like reels are excellent for grabbing attention and communicating clearly, but where you post them matters. Keep reading to learn the … Continued
Is your pregnancy center planning a virtual fundraiser for the first time? Now’s your chance to raise more funds without the expenses of renting space or catering, and donors are still willing to give generously for your incredible life-saving mission. Take advantage of Choose Life Express to build excitement for your virtual fundraiser. We offer … Continued
Donor relationships are invaluable to your pregnancy center’s work. You need them to keep your center running and serve women facing a life-or-death decision for their pre-born children. How can you build, strengthen, and maintain your donor relationships? We’ll share four tips for pregnancy centers to improve donor relationships and maximize your center’s impact. Tip … Continued
