If your pregnancy center wants to effectively reach Gen Z, using the right social media platforms is key. Born between 1997 and 2012, this generation is visual, fast-paced, and looking for authenticity.
Short-form videos like reels are excellent for grabbing attention and communicating clearly, but where you post them matters. Keep reading to learn the best platforms for reaching Gen Z and practical tips to help you make the most impact.
Instagram: Tell Stories Visually
Instagram remains a go-to platform for Gen Z.
Reels are perfect for short, animated explainer videos, while Stories can be used for day-in-the-life glimpses or answering FAQs. To make the most of Instagram, keep your videos under 60 seconds, add closed captions for silent viewing, and use relevant hashtags to boost visibility.
Consistency and a clean, cohesive look across your feed will also help build trust and recognition.
TikTok: Be Real and Engaging
TikTok is the fastest-growing platform among Gen Z users, making it ideal for short, animated content that explains pregnancy options, busts myths, or answers common questions.
For success on TikTok, follow trending audio and formats that align with your message, add text overlays to reinforce key points, and post frequently, since TikTok rewards consistency and engagement.
Snapchat: Stay Local and Personal
Snapchat remains popular among high school and college-aged users. Short, 10-second animated videos work well here, especially when paired with geofenced ads targeting local schools or campuses.
YouTube Shorts: Expand Your Reach
YouTube Shorts is growing in popularity with younger audiences and is a great place to repurpose your TikTok or Instagram Reels content. A major advantage is that YouTube content stays searchable much longer than posts on other platforms, allowing your videos to continue reaching viewers over time.
Facebook: There’s Still Value Here for Millennials
While Facebook isn’t a primary hangout for Gen Z, it remains valuable for reaching millennials. Sharing your video content here can help expand your audience and maintain visibility in the community.
Don’t Waste Time on X (Formerly Twitter)
X’s audience is largely male and often focused on news, debate, and politics, making it less effective for reaching women or sharing your content. You have limited time, so unless something changes with X’s audience, focus on other platforms instead.
Browse Our Gen Z Videos
Choose Life Express offers client videos designed for pregnancy centers to post across Instagram, TikTok, Snapchat, YouTube Shorts, and Facebook. Our subscription plans help you save while making a greater impact. Browse our client videos and see how you can start connecting with Gen Z in ways that truly resonate.
