Video marketing isn’t going away. If anything, short-form videos have become a part of daily life and entertainment. Regardless of the social media channel, news source, or website you visit, there are videos available for you to watch.
Video is one of the most powerful ways pregnancy centers can reach and engage abortion-minded women on social media or through video advertising.
At Choose Life Express, we’ve seen firsthand how video marketing increases awareness, builds trust, and motivates women to schedule appointments. Browse all of our client videos today, especially reels, to help you engage and connect with potential clients on social media.
Video Reaches Women Where They Live Online
Younger generations spend a crazy amount of hours on social media every week. Half of adult Gen Z social media users spend bout two to four hours on social media per day. Posting videos and content is essentially meeting women where they spend their time.
However, women are more likely to view and consume video content than any other content. Social media platforms and mobile devices prioritize video content. Whether it’s a short reel, ad, or testimonial-style clip, video is far more likely to be seen, shared, and remembered than static posts.
For abortion-minded women who may not click on long articles or websites, video provides quick, accessible information that raises awareness for the help they can receive at your pregnancy center.
Video Drives Higher Engagement and Conversions
Video content consistently outperforms other formats in terms of engagement and ad performance. Pregnancy centers that utilize video marketing often experience higher click-through rates, increased website visits, and a rise in appointment requests.
When paired with strategic messaging, video can guide women toward learning more about their options and discovering support they didn’t realize was available.
Video Builds Trust and Shows Professionalism
Abortion-minded women may be cautious about visiting an unfamiliar clinic or center during a very vulnerable time in their lives. Videos and an active social media channel build trust.
Additionally, if you’re not camera-shy, showing yourself, your nurses, staff members, or advocates can build credibility and trust. Gen Alpha and Gen Z appreciate authenticity and realistic content, with no need for filters or perfection.
Realistic videos like these make your center more approachable and help women feel more comfortable before walking through your doors. Try posting a “What to Expect” type video or a center walkthrough that shows the waiting room and intake process.
Posting short videos that explain your services, answer common questions, or simply welcome viewers can help attract more clients.
Check Out Videos on Choose Life Express
Choose Life Express specializes in creating excellent, engaging videos for your clients and donors. Browse all we have to offer and find affordable, quick videos that you can easily post to spread awareness about your pregnancy center.
Check out our subscription plans and our Elevate 30 and Elevate 60 credit plans to save even more on videos. We can help more women find your center when it matters most.
