There is nothing more reassuring than when a donor signs up to give monthly. You’ve got a new partner, and in most cases, a loyal one.
According to CharityEngine, 57% of American donors are enrolled in a recurring giving program, with the average monthly gift size being $24.
Recurring gifts are not only necessary financially, but they also provide emotional peace of mind. Here are a few tips to help you improve your monthly giving.
Benefits of Monthly Giving
As every pregnancy center knows, you cannot exist without the generous gifts of your supporters. The advantages recurring gifts provide are unending. Here’s why you need a monthly giving program:
- It generates a reliable revenue stream.
- It provides an outlet for supporters to feel they have a direct, ongoing impact on your mission.
- When done online through automatic withdrawal, giving is easier for both the supporter and the center.
- Monthly giving provides consistent support
Ways to Increase Monthly Giving
Whenever you reach out to supporters to request they switch to monthly giving, it’s all about “the ask.” How you ask and when you ask make the difference.
- Send regular email reminders about your monthly giving program. If you have a specific goal, share that goal and provide regular updates on the number of supporters who have signed up for the program. Donors are more likely to enroll when they see others participating.
- Become financially transparent by reporting your income versus overhead and the impact of monthly giving annually.
- Utilize your social media platforms to share compelling stories about clients impacted by your center and attract more monthly donors.
- Track supporters who have made a one-time gift consistently and personally invite them to switch to an automatic monthly donation.
- Ask current monthly givers (who have been giving for at least one year) to consider increasing their donation by an achievable increment. For instance, if a donor gives $50 each month, ask if they’re willing to increase it to $75 per month.
- On your website’s Donation Page, highlight monthly giving and suggest a particular amount. Remind donors that it’s more convenient to make a regular monthly donation.
How Choose Life Express Can Assist You
If you are looking for creative ways to encourage supporters to participate in your monthly giving program, Choose Life Express has numerous videos to help you.
Check out our donor videos, “Monthly Giving That Saves Lives” and “Make a Difference for Life Every Month.” Share them in a special eblast, on your donor social media, or on your website to gain more monthly donors.
Use them to inspire supporters to get more involved in your center and the mission of saving lives. Keep checking Choose Life Express regularly for new, high-impact fundraising content.
