Video is the new way to do digital marketing in 2021 and beyond. A video marketing survey shared that 86% of businesses use video as a marketing tool. Hubspot reports that 78% of people watch videos online every week and 55% of people watch videos online every single day! Here is how to choose a video marketing agency that will work for you.
So how do you get in the game and reach your audience using the captivating art of video? You may want to consider working with video marketing experts. Here are some tips about choosing the best video marketing agency for your business.
What is a Video Marketing Agency?
Compared to a normal marketing agency, video marketing agencies specialize in video creation! They help create a video marketing strategy for your business and many help promote the videos online after the creation process.
At Choose Life Promo, our team specifically helps pro-life organizations and pregnancy centers in their mission for life. We offer a variety of videos that reach both the abortion-minded woman and your donors. We also offer social media graphics that can accompany your videos online.
Are They Aligned With Your Mission?
Skills and excellence go a long way, but the heart portrayed through video is just as important as the quality of the video. In the pro-life movement, it’s vital that whoever you work with has a similar vision and mission. You can’t find that with just any video marketing agency.
A pro-life agency understands your niche – the audience you are trying to reach. This includes the ins and outs, the why, and the strategies to get there. Without knowing the heartbeat of your mission, it can be more difficult for the agency to produce a video that connects with you and most importantly – your audience.
Interview Potential Agencies
Before hiring a video marketing agency, interview them with questions that help determine if they are a good fit for you. This can give you better insight into how well they know your audience and how their marketing strategies have performed in the past. Here are some interview questions to start with…
- What’s their video process look like?
- What tactics and strategies will they utilize to reach abortion-minded women?
- What’s their customized approach for each business they work with?
- What language and images will they avoid when attempting to reach abortion-minded women?
- What different types of video do they have experience creating?
- How many other pro-life centers/organizations have they worked with in the past?
The “WHY” Matters
Marketing to the abortion-minded woman takes compassion, clarity, and strategy. It’s very different from normal business marketing content. With a typical marketing agency, you may get the same services as a pro-life marketing company, but it may take a bit for them to understand your “WHY.”
Our WHY is simple – to reach more abortion-minded women and impact a culture to choose life through communication strategies grounded in research and biblical values. One of the main ways we do this is through video marketing! Video has the ability to deliver a message and emotion that words on a page simply cannot.
Talk to our team today to learn more! We are happy to help.