Questions, answered.
Everything you need to know about memberships, credits, tiers, and how products get delivered. Can't find what you're looking for? Reach out and we'll help directly.
Understanding the Model
What's the difference between a membership and à la carte purchasing?
A membership gives you a monthly-accruing, annual pool of credits at a discounted per-credit rate, which you can redeem for any product in our catalog. À la carte purchasing lets you buy individual products with cash, no membership required — ideal if you only need something occasionally or want to try CLE before committing to a tier.
What exactly is a "credit," and how is it different from just paying cash for something?
Credits are prepaid units you purchase as part of your membership. Each product has a credit cost (for example, a reel costs 3 credits). Buying credits through a membership tier gets you a better rate than paying cash per item — the more you commit to upfront, the lower your effective cost per asset.
Do I have to be a member to buy anything from CLE?
No. You can purchase any product à la carte with cash at any time, whether or not you hold a membership.
Can I mix credits and cash on a single order?
Yes. If you'd like to purchase a product using credits but don't have enough, you can purchase the additional credits you need as part of your checkout.
Choosing a Tier
What's the difference between Starter, Growth, and Impact?
Starter, Growth, and Impact are our three membership tiers, each offering a different amount of annual credits at a different price point. Impact members also get exclusive access-based perks — like consulting time and early access to timely content drops — that aren't available at the other tiers, regardless of credits.
Can I upgrade or downgrade tiers later, and what happens to my credits if I do?
Anytime. Move up or down as your center's needs change, and your banked credits come with you.
What exactly do I get with Impact that I can't get otherwise?
Impact-tier perks are access-based rather than credit-based, meaning they aren't things you redeem credits for, but benefits included simply by being an Impact member. This includes quarterly strategy consulting calls, one new trending reel each month, a seasonal social media campaign kit, and one custom video request per year.
What is included in the seasonal social media campaign kit?
We release four of these per year, and each one contains 3–5 ready-made social media post captions and graphics that correspond to holidays or seasonal moments for that time of year.
How long is the quarterly consulting call?
These generally last around 30 minutes and are a chance for you to ask one of our team members questions about your social media strategy and calendar. We'll point you to the resources available on the CLE website that you can utilize through your membership credits to achieve impact on social media, and also answer any questions you have about posting, trends, and algorithm updates.
What is a trending social media reel?
These release monthly for Impact-tier members and are based on a current trend on social media for that month. They'll show up in your account along with any notes needed to explain the trend. These are most often created for your client-facing social media.
How Credits Work
Do unused credits roll over? For how long?
Yes. Credits roll over for 12 months from the date of purchase, so you won't lose value if you have a slower season.
What happens to my credits if I cancel or don't renew my membership?
If you cancel your membership or don't renew, your credits expire 30 days after cancellation or non-renewal.
How many credits does each product cost?
Credit costs vary by product type and are listed on each product page. For a full list, visit our membership page.
Is there a limit to how many credits I can accumulate?
No. Your credits can accumulate indefinitely during the 12-month period of time after accruing them.
Products & Packages
What's included in a package like "Bottling Up Hope"? Is it one video or multiple assets?
Packages bundle multiple related assets together — for example, a donor video alongside matching social graphics and email templates — so you get a coordinated set of materials for a single campaign theme rather than one standalone piece.
Can I customize assets with our center's logo and branding?
All donor-facing videos are customized with your organization's branding (logo, name, and contact information) after purchase. We do not offer customization for client-facing reels, as it's not best practice to do so for assets used on social media platforms.
How long does it take to receive a customized asset after redeeming credits?
Our standard turnaround time for customizing a video is 5 business days. Priority turnaround for Impact-tier members (or for an additional $50 for other tiers) is 2 days.
Can I request revisions after a product is delivered?
Requests for revision after delivery will require an additional charge, quoted based on the individual request.
Membership Contracts
Is there a contract or minimum commitment?
Members billed annually are paid in full at the time of purchase and auto-renew after 12 months unless cancelled prior to renewal. Monthly and annual memberships can be cancelled at any time, and any remaining credits must be used within 30 days of cancellation. Annual plan cancellation refunds will be prorated based on how many months are left in the plan.
What if we don't use all our credits in a year?
Credits roll over for a full 12 months, so unused credits carry forward rather than disappearing at the end of a calendar or membership year.
Can we try CLE before committing to a membership tier?
Yes — you can purchase individual products à la carte with no membership required, which lets you experience CLE's products before deciding whether a membership tier makes sense for your center.
Still have questions?
Tell us about your center and we'll help you find the plan that fits.
Contact us