According to statistics from an April global overview, more than half of the world uses social media (62.6%). 5.07 billion people worldwide now use social media, and 259 million new users have come online within the last year.
Social media is an outstanding and effective tool for capturing the attention of your clients and donors. While they may each have different marketing strategies, the power of social media is fruitful for both.
Why Social Media Matters
Your donor and client audience is most likely already very active online. Many people follow organizations they love online to stay up-to-date with events, engage with their team, or repost content they resonate with and believe in.
Social media builds awareness for your center. It helps people understand who you are even before they might be in need of your services. Posting on social media has the ability to captivate, educate, and greatly influence different generations online. You can inspire a faithful donor about your why or educate a newly pregnant woman about the resources available to her.
Showing up online matters to both inspire your donors and reach young women with pregnancy support and information.
What Do You Post on Your Socials?
Social media consists of many popular platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, and many more. For the most successful reach, it’s important to start with a handful of platforms and gradually expand from there. Start by producing consistent quality content over quantity.
Posting on social media regularly is very important. Try to post at least weekly, with no weird gaps in your posting schedule. Choose a number that’s doable for you. So if it’s twice a week, stick to at least twice a week and you can always build from that consistency.
Video Content is King
A great way to catch the eyes of your audience is through video! Videos create more engagement as they encourage viewers to linger longer on your content.
Video can evoke emotions, provoke reactions, and foster deeper bonds with your target audience. Videos are shared around 90 times more than other types of content on Facebook.
Social Media Graphics
Another type of content to sprinkle into the mix is social media posts with graphics and captions representing you. Promote events, educate women, create online fundraisers, create a poll, and encourage others with inspirational posts. The sky is the limit when it comes to creativity!
What type of social media posts do you create for your clients? A good rule of thumb is to create 50% posts about your services. The remaining 50% of posts should be engagement posts to capture people’s attention and lead them to engage with your account.
Regarding donor posts, these should be more centered around events, quotes/verses of the week, updates, client testimonials, and fundraising.
Crafted Content for Pregnancy Centers
At Choose Life Express, we have done the work for you! We offer pro-life content curated from our most popular and impactful resources. These ready-to-use materials resonate deeply within the community, empowering centers like yours with the tools needed for effective communication and advocacy.
We specifically offer engaging social media posts and inspiring video content to enhance your outreach efforts. Take a look at our social media products for both your donors and clients to build momentum online today.