While a marketing strategy has long been thought of as communicating effectively to spur action, it’s much more than that. Marketing is fundamental to a pro-life organization’s mission, vision, operations, and communication. Most foundational marketing courses discuss the marketing mix or the 4 P’s of marketing strategy, and they include product, price, place, and promotion. … Continued
There could be pro-life donors in your area who don’t know about your pregnancy center. Pro-life supporters have been looking to get involved after the overturn of Roe v. Wade to help women in unplanned pregnancy situations. As they’re searching for organizations to get involved with, you want to ensure your center is very easy … Continued
Google, a major player in the Big Tech world, has continued to make post-Roe updates to the detriment of online visibility for pregnancy help centers. The most recent Google update prevents pregnancy centers from appearing in local Google Maps results for abortion keywords. This means when a woman searches “abortion near me” or “abortion clinics … Continued
Search engine optimization (SEO) is one of the marketing tools you can use to make your website more visible online. Through effective SEO practices, it’s possible to rank higher than Planned Parenthood in search results for certain keywords. Ranking Higher than Planned Parenthood Following these steps will give you the best chance to outrank Planned … Continued
2022 has been a whirlwind for pro-life organizations everywhere. We have gone from serving and advocating for life under the radar to being on the front page of news articles and pro-abortion bills and ordinances. While we will forever celebrate the overturn of Roe v. Wade, the main key to pro-life marketing in 2022 after … Continued
It feels like every marketing expert has a different definition of what branding is these days. It can be difficult to define a brand because it has more than just one definition. Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol to advertise its products and services.” A … Continued
The world of video marketing has skyrocketed in the last decade! According to Hubspot, 79% of marketers who aren’t using video plan to build a video strategy in 2022, and 99% of those who already use video are planning to use it more. If you haven’t joined in on the fun and effectiveness of video … Continued
Video is the new way to do digital marketing in 2021 and beyond. A video marketing survey shared that 86% of businesses use video as a marketing tool. Hubspot reports that 78% of people watch videos online every week and 55% of people watch videos online every single day! Here is how to choose a … Continued
