Did you know that 89% of businesses use video as a marketing tool? Another study shows that as many as 91% of consumers want to see more online video content from brands. This means video should be a top priority for your content marketing game plan.
Video can seem intimidating, but start small and build from there. A simple way to begin testing different video strategies for your pregnancy center is with short-form videos on your social media accounts.
Keep Your Audiences in Mind
Your pregnancy center has two main audiences: donors and clients. Remember to keep each target audience at the forefront of your video marketing strategies.
Your client videos will be completely different from your donor videos and each will have unique goals. Your donor-facing videos should touch hearts and raise more funds and support. On the other hand, your client videos should raise awareness for your center, engage younger demographics, and increase appointments.
Video Marketing Strategies to Implement
Great Video Content Is King
Cater to each audience by putting yourself in their shoes and brainstorming video topic ideas that will captivate each unique audience. Some video ideas for your clients could include:
- Educational videos (ultrasound info, pregnancy symptoms, etc.)
- Self-care and relationship tips
- Recognizing holidays and special days or months
Some video content ideas for your donors could include:
- Testimonial videos
- Promotional videos for events (Walk for Life)
- Heartwarming fundraising videos
- Urgent end-of-year campaign videos
Short-Form Videos
According to recent stats, short-form content is still going strong in 2025, with 30% of brands using short-form video in their marketing strategies.
Where can you start? An easy way to get started is to repurpose one of your existing longer videos and cut it down to under a minute (at least 16 seconds long).
You can also take your own videos with your phone. For instance, you can post a tour of your center for client audiences, or a short video of your team showing off freshly printed t-shirts for your Walk for Life.
Posting short-form video content consistently will build your brand awareness over time, and increase trust with your audiences.
Long-Form Videos
However, don’t forget about long-form videos! Implementing long-form videos into your marketing can increase conversion rates by 34%, providing even deeper engagement with your audiences online.
Consider creating long-form content for your client website, live videos on social media, impactful fundraising videos, or longer educational videos for your clients and donors.
Engaging Videos for Your Pregnancy Center
Choose Life Express understands the need for great video content to attract new clients and raise more funds. Check out our donor and client videos created for pregnancy center outreach.
Discover compelling visuals that bring your mission to life and find powerful messages designed to engage viewers, educate your community, and inspire action. Watch our videos today.