Video marketing is a powerful tool for supporting your efforts to reach women facing unexpected pregnancies online and raise more funds. Creative, engaging avenues such as video inspire action, make heartfelt appeals to donors, and garner support for your mission.
Did you know that viewers remember 95% of a message when it is conveyed through video? And 72% of consumers like to learn about a product or service by watching videos rather than reading text.
So, while written content is still valuable, using visuals, sound, and emotion through video is the new go-to marketing tool. It’s no wonder Instagram reels and TikTok are popular social media outlets. Viewers want entertainment and engagement in a matter of seconds.
What Makes Video Marketing Unique
While video marketing has countless benefits, we will highlight three of our top reasons why it matters when marketing to your pregnancy center clients and donors.
1. It Captures Your Audience.
As pregnancy centers, you most likely aim to target the younger generation. Gen Z is one of the top video demographics. According to Business Insider, more than nine out of ten US consumers between 12 and 44 years of age are digital video viewers.
Reach Your Clients in Times of Need.
Posting a video online with the right message can make a life-saving impact. Videos can speak to women facing unexpected pregnancies and offer hope and help. Let our Choose Life Express videos be the voice of your cause, making a lasting impact on those you serve.
Inspire Your Donors.
Videos are also excellent for speaking to donors and reminding them of your life-saving mission. Post videos online to engage with new donors as well. Invite both young and old donors to support your center.
For donors, video marketing can offer an inspiring message about your mission and your center’s impact that words simply cannot express.
2. Share Content on Social Media.
Video makes it easy for viewers to share your content online! Shareable content can help you reach as many viewers as possible. You can share videos on Facebook, Instagram, and your center’s other social media accounts.
Adding a video to your social media posts increases the likelihood of shares. Video posts receive twelve times more shares than text or image posts combined.
Short Form Videos
Short-form videos are great for engaging viewers right away! A report shows that 68% of viewers watch videos entirely if they are less than 60 seconds. With shorter attention spans, short-form video content is the way to go when it comes to social media videos.
At Choose Life Express, we offer a variety of short-form and long-form videos to meet your needs. Short-form videos (reels) are typically under a minute long and cover various topics for clients and donors, from pregnancy symptoms to thanking donors to sharing healthy relationship tips.
Pro-Life Video Content Created for Pregnancy Centers
Discover compelling visuals that bring your mission to life. Choose Life Express’s video content features inspiring stories and powerful messages designed to engage viewers, educate your community, and inspire action.
Start captivating your online audiences with our many video options today.