According to a recent statistic, 55% of individuals who engage with nonprofits on social media take action, and 59% of those donate money.
These days, fundraising is not limited to donor email inboxes or physical mailboxes. Social media is a great way to promote your fundraising events and campaigns through creative elements like graphics, videos, and reels. In this blog, we share how to leverage social media for your pro-life fundraising campaign by reaching your audience and increasing donor engagement.
Revamp Your Social Media Fundraising Strategy
Twenty-nine percent of online donors say that social media is the communication tool that inspires them most to give (email 27%, website 18%, print 12%, TV ad 6%).
Whether you’re a little late to the game or post only once every couple of weeks on social media, it’s time to revamp your social media to maximize your fundraising efforts.
Reach a Larger Audience Online
Baby boomers are a major donor demographic in the pro-life movement, but they are not the only givers today. Reach more than one audience, including millennials with larger budgets, with relevant content that will speak to them.
The key to reaching this larger audience of multiple donor types is creating social content that is appealing and engaging. Ways to make your social media content stand out in the pro-life world include using:
- Photos of events, babies, and families
- Stories (every generation appreciates a testimony from your clients and how donors are helping to impact the community)
- Videos (the more moving and emotional, the better)
- Colors such as pink, yellow, and bright shades of these colors. These colors resonate best with millennials and Gen Z viewers online.
Increase Donor Engagement
A significant area of concern for pro-life organizations is the ability to keep donors engaged and turn one-time givers into loyal, recurring supporters. Social media offers nonprofits the tools to continue to inspire donors and inform them of events and center activities.
Create daily and weekly social media posts, videos, and fundraising opportunities to keep your online donor audiences engaged.
You can also take your social media a step further by using social media ads to reach new donors and raise awareness for your mission. There are always more potential donors out there, and social media can help you find them!
Custom Pro-Life Social Media Content
At Choose Life Express, we know the time it takes to implement a social media plan. As pro-life marketing experts, we can help craft a unique plan for your organization.
We’ve also created a large variety of pro-life social media video content, reels, posts, and graphics so you can bring your fundraising efforts to life. Post inspiring stories and powerful messages designed to engage viewers, educate your community, and inspire action.
View our pro-life social media graphics and video content made for you today. Your presence on social media matters!